My team and I were assigned the task of creating a digital marketing plan and content schedule for any brand's social media platform.
So, we all agreed to work with Kuda Microfinance Bank after being offered the option.
The bank of the free is known as Kuda. This is because when you sign up for a subscription, you get a free debit card, no fees when you send money, and you even get 15% interest when you save automatically. Kuda, rather than existing commercial banks, would assist you to get the most out of your money.
This is a record of how we created our digital marketing strategy.
We conducted a survey, or market research, for a digital marketing strategy to be successful. As a result, we decided to compile all data on people who are likely to sign up for a digital-only bank, people who want to open an account in minutes, keep track of their spending, save more, and make wise financial decisions. Kuda's mission is to alleviate Nigerians of their worries about traditional banks, regardless of who they are or where they live.
We chose the following as our target audience and buyer persona. Please take a look at the image below.
Then, we move on to our brand campaign messages and offers
Campaign Big Idea Kuda is a digital-only bank designed for your smartphone. It provides for people to make transactions beyond those that would otherwise do it in person, using cash.
Saving you from the stress of going to the bank to deposit money into your child’s account, with just your smartphone you can make payments, transfers, and issue debit cards(Visa and MasterCard).
You never have to fret whenever your airtime ran out or you need to pay your electricity bill. Having an account in Kuda is free, so you can easily top up your phones directly from the Kuda app, you can also pay bills through the app. This bank was built exactly for you, with account maintenance and card maintenance fees-free.
Online Value proposition Having extensively researched the biggest woes and frustrations of bank users in requesting small business loans, debit and credit card monthly maintenance charges, cash management and checking account balance without having to press any code pin. Kuda Microfinance bank adequately optimizes its online banking services to give you, our customer, your best banking experience.
There are two important benefits you enjoy just by downloading the Kuda app, the benefits are; speed and convenience. You can easily access your accounts, view your statements, make transactions, pay bills, and much more from your home.
To make you less vulnerable to online attacks, like login credentials theft and phishing, which could result in fraudulent bank transactions, we decided to add an interface to our app to demonstrate and explain the security of our online bank systems and also educate you, our customers on how to be more conscientious online by improving your privacy and security habits.
Whenever there is a technical issue or system downtime, we ensure to inform you, to alleviate your worries about your funds being at risk. We have 24/7 live support to take in your queries if you have any. Kuda bank can transform your banking experience into a pleasurable one with ease just by downloading the Kuda mobile app, and opening an account and we’ll help you get the best out of your money.
This marketing strategy was written to get brand engagement and increase online reputation.
Social Media Marketing Creating a presence on Facebook and LinkedIn which will allow us to reach niche audiences. Then we move on to use platforms such as Twitter and Instagram to reach additional users. Twitter is relatively simple to set up and maintain, and also there would be a need to create a business account for Instagram to correctly link it to the bank's Facebook business manager.
Increase followers by connecting with others Reach out to local nonprofits, municipal organizations, local sports teams, and influential individuals. Typically, there is only a need to follow these profiles and they will follow you back. This forms the basis for increasing followers until we begin posting engaging content on a regular schedule.
Scheduling social media posts Planning each on our social media platforms for the coming weeks or months. Creating the majority of our posts at least a month in advance is hugely beneficial, but this becomes more effective for the brand if the post is scheduled automatically. With the help of a Buffer (a tool), we plan to engage the audience more frequently. Buffer has a free version that is good for community banks or cost-effective plans for larger banks. The aim is to produce at least two updates each week across all of our social accounts, but we may also want to post as many as four or five times for more frequent engagement.
Celebrating holidays via social media Most businesses are likely to post something on social media on major holidays. However, we realize most people haven’t considered celebrating National Pizza Day? Not to talk of National Tell-a-Joke Day? Even minor holidays are an opportunity to humanize Kuda bank and inject the personality of the brand into our social media platform and engage with our local audience. The use of the Hubspot calendar to achieve this by choosing two or three of these holidays each month that we think would be noteworthy or have an obvious tie-in to our community.
Blogging It is an effective all-purpose strategy because it can be used to fuel every aspect of our digital marketing efforts. Not only is high-quality, unique and relevant blog content invaluable to SEO, but it can be used for lead generation through digital ads and is a great resource of continual content for the bank’s social media. There is a need to produce at least one unique, high-quality blog article per month and promote these articles on social media. Another great thing about blog articles is that they are evergreen. We can promote the same articles a few times each year to reach new users who may not have seen them the first time around.
Online Media Mix
Content Calendar For The Month of July
Email Newsletter
YouTube Marketing
60 SECONDS AD COPY MARKETING VIDEO
Want to know what Freedom feels like? It's like a no-card maintenance fee. It's like seamless web payments. It's like gifting a loved one value. It's like a day with no bank charges. It's like a week with a smooth-running connection. It's like a month filled with free transfers. It's like a year filled with enjoyment. It's like a life filled with the peace of mind. Or it's like celebrating our loved ones. It's like a breath of fresh air. It's a sweet experience. And we are there through it all.>
Life should be lived freely. You too can be free only if you stand with the winning people, the free people, living the life of freedom. Be free. KUDA. The bank of the free.>
60 SECONDS AD COPY MARKETING VIDEO
VISA CARDS: Introducing the new KUDA Visa Card that allows you to make seamless transactions, ranging from web payments, internet subscription, paying your TV subscription, utility bill and many more. All with zero card maintenance fee.>
You can also earn #1000 in your Kuda Bank balance when you use your Kuda Visa Card on a minimum of any three ATMs. What's even more interesting? You get your Kuda Visa Card within 2 weeks of placing your request on the Kuda Mobile App. Download the Kuda Mobile App and register to get started today. KUDA. The bank of the free.>
That's all about our digital marketing strategy.
Thank you for reading.
Feel free to drop your thoughts and suggestions.